We are proposing that any impact fund manager who is operating at the early stage, deals from $250,00 to $1 million, is not operating with true fiduciary responsibility if they do not have at least a 10% bias or quota in favor of women run enterprises. The data from research led by Peter Roberts of Emory University says women run early stage, post accelerator enterprise are 15% more likely to be profitable than male run businesses, though they are 40% less likely to get funded*. So we are being conservative and say we will only weigh the gender lens by 10 %; when choosing early stage companies for our portfolio. This means, simply, that when investors run a company through their due diligence process, on whatever 100% scale they use, they should then give every female run company 10 more points. It’s clear that talent and execution and funding are not matching up due to gender biases by funders, and the world needs the best social entrepreneurs targeting the world’s biggest problems as fast as we can. When you design the financial system correctly, justice is a positive externality. So we have to create a bias towards a group that is outperforming. We owe it to our grandchildren. Some men have suggested that this is discrimination, and even that it is illegal. I have told them that male privilege is not established in law, only in country club rules that pervade our culture. The women would not be penalized if they did not outperform, nor will they held to some other standard. It’s a simple 10 % bias on intake. We expect to see the 10 % gender lens premium show in four areas; 1. lower prices from vendors, since they will know more of all that their vendors value, and 2. higher margins because they understand better what their customers really want. We expect to see it in 3. employee relations, from retention to the meaning premium; people working for less pay because the work is more satisfying, and 4. in community relations, which doesn’t show up in every day business but shows up when you need to call on the social capital and contributions to the commons that has built up as good will over time when trouble hits. We expect to be wrong early and often as we do this, so we are using this platform, linked to blogs and social media, to help catalyze the conversation. When we get to SOCAP13 we want to both have a main stage session, and a design, hackathon session to explore different scenarios to move this concept forward.