Kevin Jones, Co-founder and Convener of Social Capital Markets, welcomes SOCAP13 attendees. He believes that markets emerge in conversation, as people try to explain and understand value. But this market is not like others he’s been in, and that’s what makes it more interesting and more important. The social capital market adds the dimension of impact, what your money actually does in the world before it comes back to you as a gain or loss, to the traditional risk and reward investment equation. “Looking at impact is what has enabled SOCAP to be at the vital intersection of money and meaning,” Kevin said.