“I’ve led up a team that raised more than $85 million in growth capital in the last 20 months from a very diverse set of funding sources, says Acumen’s Sasha Dichter “and I can promise you that while there are a core set of reasons that individuals and institutions support our work, if you get below the surface, everyone is very different and in each relationship (even with institutional sources of funds), the funding decision in each case meets a specific (and different) set of individual / institutional needs.” in a great thread at Neil Edgington’s Social Velocity.

He’s right. When you are selling a product at the intersection of meaning and money, the buyers attach their own meanings to their money. It’s personal at a deep and individual level, tied to their own hopes and dreams and fears and ambitions.

Tags: intersection of meaning and money

This entry was posted on Friday, March 13th, 2009 at 7:44 pm and is filed under Social venture funds, blended value. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.