Markets convene in conversations, not in taxonomies or on trading floors. That was true when investors in ships going to or coming from the spice islands convened in Amsterdam coffee shops to figure out how to share risk and return in the exploding opportunity ahead of them. Those transaction-intensive, one-off deals created the Dutch Bourse.
Similarly, a couple of hundred years later, traders in the new trading empire of Manhattan gathered under the Buttonwood Tree on Wall Street to devise on the fly a shorthand means of understanding the value held by the man under the other limb, abstracting the relevant elements, assigning a future value to the current cost, and making a deal. A gathering in San Francisco in October, Socap08, will be a significant step towards creating and clarifying the opportunity presented as the social capital market emerges.
The social capital market is a market with an additional dimension. It’s a market that says no to the old, Milton Friedman-infused definition of a business as purely and properly focused only on its own profit. This is a market that measures risk, financial return and the additional element of social impact. But it is still a market – a place where profit is an important measure of success, but social good is a measure of success as well. It is a market that is not willing to make compromises that have been made in the past but that still wants to create economic value.
Because of that new third element, what some would call social externalities emerging on the balance sheet, this event is bringing together a fundamentally new gathering of funders and investors with entrepreneurs. It includes foundations, development and aid agencies, and for-profit but mission-focused social investors breaking out of their silos to talk together. The third dimension creates what may perhaps be an ontologically new kind of economic value. The value that is emerging in the social capital market is what Jed Emerson calls blended value – a value that has many dimensions, social, financial and environmental, a systemic value that is greater as a whole than any of its parts.
This is an excerpt from an article by Kevin Jones in Alliance Magazine, the UK social enterprise journal