Rosa Lee was the Executive Producer of SOCAP throughout the growth of the conference from 600 people in 2008 to more than 3,100 in 2017. She is a successful serial entrepreneur and for 25 years was an owner and publisher of newspapers, magazines, and trade journals, accomplishing turnarounds and launching successful startups that became the top publications in their markets. In 1996 she left the business world to become an Episcopal priest serving Holy Innocents in San Francisco for nearly 13 years. Having one foot in the faith world and one foot in entrepreneurship has been a great place from which to grow the conference at the intersection of money and meaning.