Additional Events

In addition to four days of programming for SOCAP19, some additional events will be taking place on campus. These events require a separate registration and are not included in the SOCAP19 ticket.

When Women Lead: A World-Changing Women Workshop

Oct. 22nd | 10AM – 3PM | Fort Mason, San Francisco

At When Women Lead, we invite all femmes and women-identifying persons to join us in asking the questions:

  • What are the challenges we’re facing today?
  • What leadership qualities are being called for?
  • What does it mean to more fully step into leadership?

Impact Growth Workshop: Branding and Marketing Best Practices

Oct. 22nd | 8:30AM – 1PM | Fort Mason, San Francisco

Companies and organizations in the impact space face unique branding and marketing challenges. You’re not only trying to achieve your goals for growth, you’re also working to create real social change. How do you do both while remaining true to your organizational mission and values? Explore the answers to these questions and discover the best practices for branding, marketing, and design for social impact organizations today.

Register for Impact Growth Workshop

SOCAP’s Marketing Team

Led by JB Media Group, the B Corp Certified digital marketing agency that has served as SOCAP’s marketing partner since 2015, the Impact Growth Workshop will feature a variety of marketing, branding, digital advertising, and media experts with deep experience in the impact sector.

Breakout sessions will offer valuable insights and actionable takeaways on a variety of topics including impact media, branding, content marketing, content strategy, digital advertising, design, and marketing analytics.

What You’ll Learn

  • How to help launch a movement (and why it is becoming crucial for impact brands to do so)
  • How B Corps can market their impact
  • The challenges and opportunities of impact storytelling (featuring insights from top journalists covering the space)
  • Ethical marketing tactics for social impact organizations in the age of GDPR & CCPA
  • How to implement and scale impact-focused solutions
  • Marketing analytics: the realities of tracking and reporting in today’s regulatory environment
  • Impact design tips offered by graphic designers and UX experts

Confirmed Speakers and Panelists

Anthea Kelsick
B Lab

Simon Mainwaring
We First Branding

Thomas Cumberbatch
Godzspeed Communications

Wendy Fong
Exygy

Eric Nee
SSIR

James Militzer
NextBillion

Catherine Cheney
Devex

Jen Boynton
B Targeted Marketing
Former Editor at TriplePundit

Lindsay LaShell
Diamond and Branch

Nicolette Stosur-Bassett
Do It Better Design

Justin Belleme
JB Media

Mandy Gardner
JB Media

Tara Mele
JB Media

Laura Sanders
JB Media