TRACK SUMMARY

Green 2.0 fully integrates people and planet into the whole solution. Green 2.0 business products/services are good throughout their entire lifecycle and good for employees and community stakeholders, not just “less bad” than alternatives. Green 2.0 conservation solutions create ways for ecosystems and humans to thrive together, not just in separate areas. Learn where opportunity is emerging, where there are challenges, and where Green 2.0 is moving to scale and become mainstream.

WATCH TRACK VIDEO

INTRODUCING TRACK CURATOR: LIZ KRUEGER

My name is Liz Krueger, curator of the Green 2.0 track. I’m a mid-career professional and student of sustainability working on my own career transition to Green 2.0.

I love seeing the progress in solutions, products and services that are not just “less bad” than alternatives, but come together as sustainable and restorative of people and planet. I hope that by engaging the SOCAP audience with these Green 2.0 examples, more will emerge and scale, so that holistic sustainable solutions will become mainstream.

TRACK SESSIONS

Linkages: Investing, Business and Conservation

Businesses and conservation groups are shifting from “better products” and “preserving nature” to more holistic systems thinking about solutions. Businesses work deep in their supply chains and consider employee and community stakeholders in their practices. Conservation groups seek solutions that provide for humans in the natural environment. Investors play a role in supporting both. Hear from Jeffrey Hollender, Diana Propper and Ken Wilson what is spurring these changes and what’s ahead.

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Innovations in Conservation Development

Conservation entrepreneurs and funders share their innovative approaches to conservation financing, and projects such as ecotourism and sustainable agriculture, as they engage communities in economically- and environmentally-sustainable development. Learn why solutions work and how people and planet are affected.

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Financing for Leverage, Scale and Impact

Carbon markets, traditional capital markets and other financing solutions are being used by leaders for leverage, scale, and to maximize their positive impact. They discuss why they chose their approaches, how they work and what’s ahead.

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Sustainable Business Innovation

Engage with business leaders on the biggest challenges and opportunities as well as the key innovations in their business models. Find out why these leaders are driving this change, what really works, where success has been elusive and what they see ahead.

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Synergies Across Silos: Managing Mission, Meaning & Multiple Stakeholders

Moving to truly sustainable solutions — and managing their path to success — requires integrated, multi-faceted problem solving approaches and applied systems thinking. How do you look at the whole picture and break down the problems into manageable pieces? How do you ensure that different types of investment and capital serve their intended roles? How does one measure the success of multi-stakeholder collaboration?

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Seeding Systems Change: A Look Toward Green 3.0

How do we move beyond considering the effect of one solution to seeing how myriad solutions interact in a system? How do we look at a sprawling problem, created through chain reactions of consumers, farmers, policymakers, scientists and others, to understand-what’s missing? These panelists have stepped up to grapple with difficult questions, looking past alluring “silver bullet” approaches to problem solving. They have embraced more challenging, nuanced and hopefully, more effective approaches. Join us to hear about their different approaches to hack the system.

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TRACK QUESTION

What do you find most rewarding and challenging about Green 2.0 holistically sustainable solutions?