Investing in Gender Equity as a Strategy for Growth and Innovation
Alexandra Geertz, FSG
Women are not in the workforce at rates that they should be and are under-represented in leadership positions. Research on publicly traded companies in the U.S. has demonstrated a quantifiable impact of team diversity on ability to serve customer needs in specialized markets. Taking a gender intentional approach needs to go beyond increasing the number of women employees within companies. When done right, investments in gender equity can drive significant business value for companies by: (1) Improving their customer value proposition for both women and men; (2) allowing companies to access and retain a wider, more diverse talent pool, and (3) increasing customer and employee retention by positioning the company as an employer and brand of choice. To do this, companies need to take a holistic approach that considers internal changes and external opportunities. FSG will host a fireside chat with a leading corporation to discuss organization wide investments in gender equity and share tangible strategies for leveraging investments to open new markets and help companies remain competitive in rapidly changing markets.
consumer products, Equity, gender, innovation, shared value
Interview / Debate
Allison Tummon and Anne Oudersluys, P&G