Guiding Your Corporate Purpose from Aspiration to Reality
Greg Hills, Co-CEO and Managing Director at FSG, FSG
Does your company struggle with making social purpose a reality? Do you make bold statements on social purpose, but continue with business-as-usual behavior? With increased competition for talent, changing customer expectations, and shifting social norms, companies recognize that defining a social purpose is a business imperative. Yet as companies seek to move social purpose to the core of the business, an enormous gap remains between these aspirations and their performance. Hear from FSG, a leading social impact consulting firm, on how to bridge this gap and influence great social change by focusing on your company’s purpose, practice, and people.
corporate social responsibility; shared value; business; corporations; social purpose
Publications: • Simplifying Strategy: https://www.fsg.org/tools-and-resources/simplifying_strategy • Advancing Strategy: https://www.fsg.org/tools-and-resources/advancing-strategy • Creating Shared Value, Harvard Business Review: https://www.fsg.org/publications/creating-shared-value • Why More CEOs Want to Make a Social Impact, Fortune: http://fortune.com/2017/09/07/change-the-world-social-impact/ • The Competitive Advantage of Racial Equity: https://www.fsg.org/publications/competitive-advantage-racial-equity Sample client projects: • Toyota: https://www.fsg.org/projects/developing-global-social-impact-strategy • Dow: https://www.fsg.org/projects/creating-business-and-social-impact-fund • Mars (video): https://www.fsg.org/tools-and-resources/shared-value-c%C3%B4te-divoire