Creating Impact With Behavioral Hacking
Libby Kearney, Common Cents Lab
Despite historic peaks for the S&P 500, low unemployment, and a decreasing poverty rate in 2017, the personal savings rate for Americans is at its lowest point in five years and credit card debt exceeded $1 trillion for the first time since the Great Recession. Set against this backdrop, behavioral expert Kristen Berman will show how innovators, entrepreneurs, and financial institutions can “hack” human behavior to offer new products and services that advance both customer financial wellness while at the same time growing a company’s own bottom line. Berman will share proprietary research and real-world case studies that include 57 projects and experiments involving over 1.7 million people to demonstrate how behavioral science can improve financial health for low-to-moderate income individuals. Common Cents Lab is a financial research lab at the Center for Advanced Hindsight at Duke University that creates and tests interventions to help low-to-moderate income households increase their financial well being.
Kristen Berman, co-founder and principal, Common Cents Labs