There is more than 39 millions of our fellow citizens in Brazil (23% of our population) who, despite working extremely hard, survive on less than U$2 per day. Worldwide, is more than 2 billion people living in the same situation. Poverty and hardship limit people’s choices while market forces tend to further marginalise and exclude them. This makes them vulnerable to exploitation, whether as farmers and artisans in family-based production units (hereafter “producers”) or as hired workers (hereafter “workers”) within larger businesses.
Our mission is to get these local producers out of poverty by providing unrivaled market channels for the products they produce.