TRACK SUMMARY
Explore tools and stories related to system, service, product and business design. Follow the sequence of a design process through the phases of research, synthesis, concept development, prototyping, iteration and funding; Dive into tools and stories related to system, service, product and business design; and participate in case study presentations, discussions and hands-on activities to help you apply design methodology to your projects.
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WATCH TRACK VIDEO
INTRODUCING TRACK CURATOR: SARAH BROOKS
My name is Sarah Brooks, and I’m the Director of Social Innovation at Hot Studio and founder of Networked Culture, a design strategy consultancy.
At Hot Studio, we are a team of designers and engineers who work with social entrepreneurs, business leaders, innovative organizations and emerging companies to help amplify their impact. Since 2000 my work has focused on designing products and services that support emergent community. This has included peer-to-peer open collaboration, the creation of value networks, and the use of rich media to spark debate and share ideas.
I’m excited to be curating the Design for Social Innovation track at SOCAP 11. I hope to see you there.
TRACK SESSIONS
Design Driven Entrepreneurship
There’s a new wave of social entrepreneurs coming – those who approach
the creation of their company from a design perspective, rather than a
business, policy, or technology perspective. This session brings
together these entrepreneurs, in order to explore the new wave of
socially-minded, design-driven companies, products, and services. In
this session, we’ll describe different approaches to the creation of
design-driven innovation in startups, and foster a productive dialogue
around financing, operating, and sustaining a double-bottom-line
company.
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Gleaning Insights
The design process doesn’t start on the computer. It doesn’t start with conclusions. It starts with discovery and searching for Insights and things that people haven’t yet discovered. It also begins with empathy – understanding the people you want to serve, and the people you bring together to build your organization. This session will explore how to find the right questions to ask that lead you to higher thinking, facilitate listening for opportunity and positive potentiality and allow you to glean insights that will help you understand and prioritize who you’re designing for.
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Reframe: Bridging Research and Action
Distilling and synthesizing the right direction from an overwhelming amount of information gathered during research is an essential step in designing for positive social impact. During this hands-on, interactive session we’ll try new processes and frameworks that help you understand the process of synthesizing research, and explore ways to use it as a bridge to generate appropriate action and powerful solutions.
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Concept Generation
All innovation begins with an idea, and all sustainable enterprise depends on ideas that integrate meaning with money.
This hands-on, interactive session will explore:
How to have a worthwhile idea that matters to you, and define it in a way that captures its uniqueness
How to engage the right people and win support for your idea through storytelling
How to protect the integrity of your idea as you move through the process of realizing it
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Prototyping: It’s Not Just for Products
Protoyping can take many forms and is a critical piece of the design process that allows concepts to be tested, further developed and validated. In this hands-on, interactive session we’ll explore prototyping products, technologies, services, systems and businesses while digging into real-world projects.
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Launching and Iterating
Launching products and services into the market begins a feedback loop that provides information about how well our ideas are hitting the mark with our intended audiences. Ideally, we build in mechanisms to listen, learn, adjust and iterate to create meaningful experiences that people love, which serve them well, and that work as successful business models. In this session, we’ll explore the ways in which we can gather needed feedback to continually improve the products and services we create.
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TRACK QUESTION
What’s the most inspiring example of a social entrepreneur or enterprise utilizing the power of design?