SOCAP Group Announces The Good Capital Project, Expands Vision with New Leadership and Capital

SOCAP Group, producer of the world’s premier impact investment and social entrepreneurship conference, held annually in San Francisco, CA, announces a new initiative, The Good Capital Project, launching June 19th, 2017 at an event in New York City.

The Good Capital Project (GCP) is an integral step in evolving impact investment from an emerging industry into mainstream practice. The GCP, through a new design thinking process, will convene all constituents to drive greater collaboration and accelerate capital flows into purpose-driven investments. The GCP will develop common tools, resources and frameworks to align the capital markets with the human needs of tomorrow and produce a cohesive taxonomy and market map to address global challenges through market-based solutions.

Over the last decade, the sustainable, responsible, and impact industry has gained critical momentum. According to a recent Rockefeller Foundation report, the total capital available for positive impact exceeds $287 trillion, while according to Morgan Stanley Institute for Sustainable Investing, only $8.7 trillion is currently allocated. The financial markets need to be prepared for the seismic shift in investor demographics that demand greater alignment of their portfolios with their values. The GCP will focus on generating innovative and sustainable solutions to align the capital markets with the human needs of tomorrow.

The UN Sustainable Development Goals, ESG Metrics, SRI principles, corporate social responsibility, impact investing and philanthropy have provided principles, driven investment and improved corporate governance and sustainability. While each of these valuable approaches are critical threads, a weaving of these threads is required to strengthen and mainstream the industry. The Good Capital Project leverages expertise from the financial, design, academic, non-profit, governmental and impact communities to contribute best practices from existing initiatives to the design of the new fabric of a purpose-driven impact economy. The GCP seeks to unlock this potential and ensure the financial markets become a catalyst for good in the years ahead.

To kick off this multi-year initiative, The Good Capital Project will host a launch event at Convene, Midtown East in New York City on June 19, 2017. The Good Capital Project’s initial  successes and milestones will be unveiled at the 10th anniversary of SOCAP’s flagship conference this October in San Francisco.

An Exciting Future for Social Capital Markets

The Good Capital Project comes at an exciting time of growth in the industry and for SOCAP, which will celebrate its 10th anniversary this October. SOCAP, a pioneer of the impact investing industry and the largest convener of people, businesses and non-profits at the intersection of money and meaning, is proud to announce it will be spinning out of its former MissionHUB LLC ownership. Earlier this year, Robert J. Caruso, Founder & Managing Partner of Kantian Social Ventures lead the investment round with a group of mission aligned impact investors and innovators to allow SOCAP to independently ramp up its efforts to spread awareness of market based solutions to the world’s greatest challenges, curate thought-leadership in the space, and educate impact market participants. SOCAP will begin expanding its brand reach to larger, more mainstream audiences and enhance its consumer engagement practices to help bring impact investing into the mainstream consciousness.

Rosa Lee Harden will continue in her role as SOCAP’s Executive Producer, Kevin Jones as Convener, Lindsay Smalling as Producer and Curator, and Jamie McGonnigal as Director of Business Development.

When Rosa Lee Harden and Kevin Jones founded SOCAP a decade ago under the MissionHUB LLC umbrella, assets managed through responsible, sustainable or impact approaches were fringe and disparate. Today, over $8.7 trillion in assets around the world are managed through these approaches.

Commenting on the new investors and The Good Capital Project, Rosa Lee Harden, SOCAP’s Co-founder and Executive Producer, said, “SOCAP is proud of the role we have played as the leading convener within the impact space, and recognize the need for closer collaboration with the broader capital markets community to make the kind of positive impact in the world we originally set out to achieve. We are excited about our new partnership and the leverage their new expertise and ideas bring to the SOCAP brand. I have so enjoyed working with Bob and John so far and the Good Capital Project is an example of how we are already creating greater impact together.”

“In many ways, SOCAP’s mission to be at the intersection of money and meaning is even truer and more important today, in a world in which impact investing is emerging into the mainstream and grapples with how to generate innovative and sustainable solutions to align the capital markets with the human needs of tomorrow. With the additional expertise, growth capital and partnerships, we are confident that SOCAP is the brand to guide our industry’s next decades,” said Bob Caruso.

“John Morris’ invaluable advice and V2V Associates’ year of work on investment design strategy lead to the investment opportunity with Kantian Social Ventures and we look forward to their ongoing involvement,” added Tim Freundlich, Co-founder and Chairman of Mission Hub LLC.

About SOCAP Group

SOCAP is in the vanguard of the emerging global impact economy – convening ideas and capital to catalyze world change. We are a network of investors, entrepreneurs, and social impact leaders addressing the world’s toughest challenges through market-based solutions. For more than ten years, we have been the leading convener of people, businesses, and non-profits at the intersection of money + meaning. We have achieved our goals through a series of events, initiatives, and partnerships that leverage the power and effectiveness of collaboration.

Our world-renowned conference series is dedicated to increasing the flow of capital toward social good. Our annual flagship event in San Francisco is the global gathering for impact investors and social entrepreneurs. We take a unique approach that emphasizes cross-sector convening and gathers voices across a broad spectrum to catalyze unexpected yet impactful connections. From the leading edge to established players, SOCAP brings together global innovators, investors, foundations, governments, institutions, and social entrepreneurs to build the world we want to leave to future generations. We actively seek out opportunities to accelerate the market at the intersection of money and meaning and, in pursuit of that goal, have convened more than 15,000 people since our founding in 2008.