SOCAP OPEN is now closed. Thank you to everyone for participating and helping build a great SOCAP13. See the 2013 winners below! The top 23 entries are all coming through to SOCAP.
Searching For The Keys: How Innovation Happens, in Four Movements
Laura Schwartz, LHSstudios Creative Solutions Consulting
Innovation is actually an improbability -- the neuroscience of how we think stacks the decks against it. And yet, innovation is the cornerstone of this country's identity, and the darling of contemporary business. The film, Listening Between the Lines, explores how creative teams can employ the four essential behaviors of innovation to support one another in making the kinds of creative leaps that launch us into new and exciting territory. In this session, we will consider the neuroscience and the behaviors of innovative discovery, and discuss how these elements can be structured within the organization.
art, collaboration, creativity, design, entrepreneurship, film, innovation, sharing, systems thinking
Interactive Workshop
Beginner
Laura Schwartz, Principal, LHSstudios
Depending on format, could include a live string quartet
Film, powerpoint,
Nice! I dance well if you need an extra layer
As for the process of innovation I see you are alluding to our inherent disability to explore once we find the key to the cookie jar.
In a study with monkeys they found that the neurology of the brain supports the disincentivisation of exploration once contrasted with a known source of reward. This is obviously harmful for any kind of ‘novaré’.
It also sheds light on the Paypal founder’s process, why he continued to Tesla motors and why space is ‘next’ on his list of frontiers. He does not relate locally to his identity as ‘self’. If you can find these types, people who identify with the global, and invest in them, then you are sure to have invested in processes that don’t stop with self-satisfaction and the keys to the cookie jar
Your assertion that innovation is an improbability is (sorry to say) incorrect. According to thermodynamical factotem- the universe dissipates energy in the direction of increasing complexity. The result is always, where possible, to ‘make new’. The human however, is very good at evidencing its independence from the impersonal law and tends to make weighty blunders based on their misconception of self.
Tis a pity, and a fact we have to get around. There is no doubt a science to these things.
Yes, the universe does indeed tend towards dissipating energy, but according to the Constructal Law of physics (Bejan, 2012), “all flow systems generate shape and structure in time in order to…enhance access to flow in time.” This will apply to the neural generation of pathways along which our ideas, and processes of ideation, move. What makes innovation an improbability-and this is not just my assertion, (see Damasio, Panskepp, LeDoux, etc.) is that we think along neural pathways that have been established for specific purposes over long periods of repetition. But more on this in the workshop! (There’s a secret recipe…. )
Laura
This is definitely a session I would like to attend.
A live string quartet! How intriguing… Have you done this workshop at other venues?
Yes, have presented the film with powerpoint exploration of the neuroscience behind the innovative process, and have worked with two live string quartets with the distorted scores presented in the film.