TRACK SUMMARY
We are pleased to announce a series of offerings which comprise the Media Channel for SOCAP11! Modern media is no longer simply the newest, shiniest vehicle to disseminate information: it’s become the way we measure and express who we are and the meaning of our lives. Technological advances continue to connect us at a scale previously unfathomed, transforming mass communication into mass participation. Join us as we explore new models in the wake of this shift and address the shrinking gap between social and financial capital.
SOCAP PROUDLY PRESENTS AN ARMCHAIR CONVERSATION WITH VAN JONES
Join us in an intimate, informal setting with Van Jones, the iconoclastic human rights pioneer, former Green Jobs advisor to the Obama White House and author of the groundbreaking bestseller The Green-Collar Economy.
The driving force behind the recently launched “Rebuild the Dream” movement, the award-winning Green For All leader fields questions and shares personal insights about the new tools of social capital and how they can be leveraged to bring about political, economic and environmental change. The discussion will be moderated by Jeff Leifer, CEO of Circadian Media Labs.
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PLENARY - GAME CHANGER: MARKET DYNAMICS AND THE NEW MEDIA LANDSCAPE
Advancing technology is dramatically shifting the way we produce, consume, and experience media content. Accessibility to emerging technologies from social engagement to gamification is transforming market dynamics across the media landscape. Thanks to collaborations between innovative media platforms and legacy content producers, the broader ecosystem is successfully leveraging the new media currency.
Jane McGonigal
TECHNOLOGY AND INNOVATION: NEW MODELS OF ENGAGEMENT
As the lines between our virtual and off-line worlds continue to blur, we have an opportunity to create a united vision reflecting our true values. We deconstruct new models that leverage the link between social interaction and commerce while monitoring the evolving relationship between technology, trust, and personal privacy.
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Tiffany Shlain
LEVERAGING CONTENT TO MAXIMIZE IMPACT AND RETURN
Who says content has to either deliver a high ROI or reflect our values? Compelling case studies help us explore creative approaches to content, revealing emerging models that link sustainability and meaningful engagement to profit.
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Nancy Pfund
WHO TELLS THE STORY? EMERGING NEW VOICES
With people around the world having unprecedented access to the tools of media, we are both witnessing and participating in the democratization of our planet. We have a vested interest in ushering these new voices into the conversation, forging non-traditional alliances that bridge worlds in order to achieve common goals.
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Patrice Schneider
SPEAKER HIGHLIGHTS
Atossa Soltani, Amazon Watch
Christina Samala, Story of Stuff
Jane McGonigal, SuperBetter
Nancy Pfund, DBL Ventures
Jeanne Bourgat, Internews Network
Matthew Mahan, Facebook Causes
Pascal Finette, Mozilla
Patrice Schneider, Media Development Loan Fund
Tiffany Shlain, Filmmaker
Tom Kostigen, Dow Jones Marketwatch
Van Jones, Rebuild the Dream
INTRODUCING JEFFREY LEIFER, SOCAP11 MEDIA CHANNEL CURATOR
My name is Jeff Leifer, CEO of Circadian Media Lab (CML). I was proud to be among the earliest voices advocating socially responsible finance, and still consider that a driving force in my life. I’ve had the privilege of working at the intersection of media, finance and technology for more than three decades – and I’m still learning how to frame the big questions facing social capital today. Transformative change begins with a shift towards harmonizing our business and life goals. At CML, we are committed to bringing about this meaningful change in culture through authentic engagement. From engineering digital media to sharing transformational stories, CML is stretching towards this horizon.
We’re thrilled to bring together such a high-caliber and diverse group for SOCAP11. For media to become increasingly democratized and to create solutions consistent with our vision, our understanding and approach must continuously evolve. I look forward to working together as a team in service of these important goals.