Ajaita Shah says:
Clearly, the way the world views the social potential of business has shifted. But nonetheless, social businesses still depend on the first bottom-line --namely, sales--if the other two are to be reached. It is imperative to separate these two within a social enterprise's mission, without assuming need in the BoP without thorough market research and ground-level understanding.In Reference To:
Why so much “BoP” marketing fails in the developing world « Africa’s Emerging Consumer Markets
Article Excerpt: "Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies. Here are four of the most obvious errors that I’m seeing..."