There is so much uncertainty about how to engage with social media -- what tools to use, what to message, how much to spend on these activities, who to target, who to task with outreach. With simplicity, but also depth, this article is a great primer to get started. Clearly, getting your message out there is increasingly important -- here is a place to get a foot in the water!
Article Excerpt: This is a terrific piece from Bridgespan that highlights the basics of using the vast and growing array of web-based and mobile technologies that can help so much to build social movements, steward volunteers and donors, and build brand and constituent knowledge. The 5 take-aways, each with helpful examples, include...
1 -- choose appropriate social media goals and connect them to organizational goals
2 -- define and understand your community
3 -- determine what to measure
4 -- allocate resources to get the job done
5 -- experiment, monitor and modify