Ajaita Shah
Founder and CEO
Frontier Markets
Ajaita Shah says:
The case for market-driven solutions to poverty has never been more salient. We are at a crucial turning point where private business may begin to see the BOP as a viable market for business, and by doing so facilitate distribution and access to eliminate the poverty penalty.
In Reference To:
Article Excerpt:
How do developing countries provide a new market for companies? Is it really possible to do very well by doing good? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors in recent history, with an excerpt from "The Fortune at the Bottom of the Pyramid" (2004) by the late C.K. Prahalad.
Interested in this topic?
Check out SOCAP12: Making Meaning Matter.
Leave a Reply
