The case for market-driven solutions to poverty has never been more salient. We are at a crucial turning point where private business may begin to see the BOP as a viable market for business, and by doing so facilitate distribution and access to eliminate the poverty penalty.
How do developing countries provide a new market for companies? Is it really possible to do very well by doing good? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors in recent history, with an excerpt from "The Fortune at the Bottom of the Pyramid" (2004) by the late C.K. Prahalad.