People engage things when it personally affects them. We lose interest with everything else in the middle. When crafting your social enterprise's story it is imperative for you to have appropriate vernacular that stresses the need, relevancy, urgency and impact your enterprise has with creating a disruptive solution that can help better someone else's life.
Infographics are some of the best illustrative storytellers out there. Not only is this article an exemplary model of measurable consumption and waste, it also uses examples of measured units that people can identify with.
Article Excerpt: We wrote last week about our giant food waste problem. Here’s more fuel for the fire: an infographic from U.K. food industry magazine Next Generation Food that illustrates the environmental impact of wasted food.The infographic includes some remarkable statistics taken from a peer-reviewed study about food waste in the U.S. Waste has increased by about 50% since 1974, and now accounts for nearly 40% of all food produced in the U.S.