Anne Marie Burgoyne says:
I think that this article will become a classic. Since I was exposed to it last year, I have sent it to at least a dozen people since, as folks might know, good ideas and strong evidence don't always win the day when social change is not linear and is related to transformation of systems, hearts and minds, and policies. In addition to having useful case studies, I like that this article both provides useful ways to conduct and think about advocacy evaluation, as well as gives permission for this sort of evaluation to be "seen as a form of trained judgement, rather than a method."In Reference To:
The Elusive Craft of Evaluating Advocacy | Stanford Social Innovation Review
Article Excerpt: The political process is chaotic and often takes years to unfold, making it difficult to use traditional measures to evaluate the effectiveness of advocacy organizations. There are, however, unconventional methods one can use to evaluate advocacy organizations and make strategic investments in that arena.