As the article contends, social business is no longer a niche enterprise. Especially after microfinance and mobile banking, these models are no longer to be seen as just doing good, but indeed offer substantial capital generating opportunities. The reality is even low-cost products have immense potential in the relatively untapped BoP market if properly marketed (and if the market is understood). Rather than remaining as a sort of heart-warming kind of case study, business schools would do well to include social enterprise in the mainstream teaching methods in order to adapt to a potential new face of global business.
Article Excerpt: In recent years, business schools have been both advocates and developers of social innovations, often enlisting support from schools of design or engineering in exploring promising new products that are intended to address both economic and social