“Although donations and grants are still their primary revenue source, the Girl Scouts sell over 200 million boxes of cookies every year generating a huge amount of earned income and sustainability. One enterprising scout, Jennifer Sharpe from Michigan recently sold a record 17,328 boxes just by setting up shop on a busy street corner. Is Jennifer our next great social entrepreneur?”

This is a great quote from a recent Triplepundit.com post. A topic on my mind lately has been about the power of the masses. The energy devoted by millions into the Obama campaign proved that giving real power to the people and showcasing how they are effecting change on a daily basis works. Now that we’ve got the framework, where does this take us? For the Obama camp, it moves into instilling that same level of commitment into American culture with The Serve America Act and frequent updates and addresses on change.gov. Just as they are changing the structure of political participation, how do we as proponents of changing the structure of business mobilize the masses? We had an interesting meeting with the founder of Virgance last week who has created a for-profit company based around the idea of “Activism 2.0,” mobilizing their networks to support projects such as Carrotmob and One Block Off The Grid. Both of whom rely on community organizers to fuel their particular brand of social change, not just in conversation but physically mobilizing groups to action.

I started website hopping to do a little research on what’s out there, Found Thepoint.com on Change.org. Exciting stuff, Kiva meets Carrotmob model.

I’d love some feedback on this topic. Other than the girl scouts, whose getting it right?