All of the companies that present at Investors’ Circle are both socially or environmentally responsible and financially sound. However, some are operating in undeveloped markets, have lower prospective returns, and incur higher levels of risk for the potential to build out a new kind of mission-driven business. These are our “Activists.” At the same time, “Influencers” are working to expand established markets and bring the products and services of double-bottom-line businesses into the mainstream. At the top right are our “Pioneers.” These are companies with the potential to become the next Stoneyfield Farm or Evergreen Solar: leaders in the field proving that businesses built around social or environmental missions can also become huge financial successes.